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Play Now Terms was founded in 1999 in Wels, Austria and was originally focused on online sports betting only. However due to the following success they introduced the online Casino in 2005 and in 2006 the Poker Platform went live. Finally in June 2009 Games as well as Virtual Sports in 2015 were incorporated into the portfolio. The AG group acts in the domain of online sports betting and gaming.

With just over 4.5 million registered customers, the listed company and its subsidiaries make up one of the most successful online gaming providers in Europe. The varied options offered on include sports betting, casino, poker games and virtual sports. In 2015, sports bets were placed on more than 345,000 events in over 75 types of sport. has its locations in Germany, Austria, Malta and Gibraltar.

Licences owns valid licences for Sportsbook (LGA/CL2/192/2004), Casino and Poker (LGA/CL1/192/2004, LGA/CL3/129/2009 in Malta. Since 2011 holds a licence for the UK market. Furthermore has a licence for sports betting in Ireland since 2015. By obtaining these licences the company created more legal security for its business partners and customers.

Betting Markets

Football, Tennis, Ice Hockey, Handball, Volleyball, Basketball, Baseball, American Football, Aussie Rules, Rugby Union, Motorsports, Boxing, Combat Sports, Bandy, Floorball, Hockey, Water Polo, Darts, Snooker, Tabletennis, Badminton, Cricket, Sport and Fun, Society, Skiing, Ski Jumping, Biathlon, Cross-Country Skiing, lifestyle and political bets

Security's role is to provide entertainment, however it is also aware that gambling is a particularly sensitive service. Therefore the company creates conditions that will help the player enjoy gambling responsibly in moderation. In case of gambling problems, provides intervention measures to protect customers from negative consequences

Social responsibility begins for with "Responsible Gaming". has positioned itself as a company with a clear and standard profile. Consequently social responsibility is an integral part of all business strategies to ensure a stable and future oriented environment for customers and employees.

Values such as fairness, reliability and responsibility are highest priority. In order to ensure the best possible form of protection for their players, carries their extensive product testing at regular intervals.

Furthermore encrypts all traffic via the https protocol. This protocol is also used for online banking.

Payment Methods

VISA, MasterCard, Diners Club, EPS, Przelewy24, Przelewy24 by Skrill, Skrill, Skrill 1-Tap, giropay, SOFORT Überweisung, Bank transfer, paysafecard, NETELLER, Multibanco, paybox, WebMoney,, iDeal by Skrill, Ukash, PLATBA 24, Western Union, Redeem voucher. Currencies: EUR, GBP, USD, CHF, DKK, PLN, CZK, BGN, RUB, RON, SEK

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